Case Study #1

Client:

NetApp

Objective:

NetApp approached us to create a high-end video podcast to showcase one of their key products. They were looking for something that felt elevated—far beyond a typical corporate fireside chat. The goal was to build a branded experience that stood out in the tech space while staying true to their voice.

Our Role:

Urban Samurai Creative worked closely with NetApp’s internal team to bring their vision to life. We managed the creative and technical execution from the ground up—including location scouting, studio design, and custom fabrication. This included building a bespoke podcast desk, designing the studio backdrop, and fabricating a branded LED sign to anchor the visual identity.

Approach:

We treated this not just as a podcast, but as a fully branded visual experience. Every element—from lighting and camera configuration to set styling—was carefully crafted to match the sophistication of NetApp’s messaging, while keeping the conversation authentic and engaging.

Outcome:

The final product was so well received that NetApp premiered it on the main stage at their annual Insight Conference in Las Vegas. The episode was praised for its high quality and seamless alignment with the event’s branding—leaving a strong impression on both internal teams and a broader global audience.